Vitamin makers sell candy multivitamins
How do you get a child to take their vitamins? Hide them in a
sugary lollipop or gummi bear. As we're seeing in today's marketplace,
more and more candy vitamin products are becoming available for
children, and their sales are skyrocketing.
But is it good nutrition? To answer that question, you have to
ask another. What's worse: having nutritional deficiencies, or
consuming the refined carbohydrates found in the candies? In other
words, these candy multivitamins do give kids some nutrients they
need, but aren't they also harming them with the high-fructose
corn syrup and added sugars?
answer, in my opinion, is that the vitamins added to these foods
are not very helpful to begin with. Makers of candy multivitamins
tend to use the cheapest vitamin ingredients available, and those
are usually synthetic vitamins that have marginal health benefits.
make matters worse, none of these nutritional supplements contain
phytonutrients that are essential to human health, even if they're
not required by the federal government. So even if kids chew a
hundred gummi bear vitamins, they're still getting zero phytonutrients.
real answer here is that kids should be taking real supplements
like Jenny Lee Supergreens and The Ultimate Meal. These can be
blended in tiny amounts in kids' meals and smoothie drinks, along
with stevia (instead of sugar) to sweeten them up. Furthermore,
parents need to stop caving in to the whining of their children
and set some ground rules for nutrition. I often hear parents
saying, "But my child won't EAT that!" Yes they will,
if you'd stop rewarding their tantrums with lollipops. Most parents
have actually trained their children to throw tantrums as part
of the process of earning ice cream of cake. It's pure Pavlovian
bottom line to all this? Skip the candy vitamins and feed your
kids superfoods, whole foods and -- if they want something sweet
-- fresh fruit or a stevia smoothie. And find a way to get the
good stuff like chlorella into their diets, too (even if that
means rewarding them for swallowing whole food supplements).
The profusion of children's vitamins on store shelves might make
a parent wonder if Mary Poppins has gone corporate: A spoonful
of sugar apparently does help the medicine go down.
- Manufacturers say they've licked the problem of children refusing
to take their vitamin because it tastes bad.
But the assortment also reflects companies' pursuit of a lucrative
market: More than 6 percent of the U.S. population purchased children's
supplements in the past three months, according to National Marketing
The 60 to 100 milligrams found in adult vitamins can eat through
the lining of a child's stomach or cause systemic poisoning as
it moves through the bloodstream, according to toxicologist and
pharmacist Dr. Vincent Speranza.